A conceptual nonprofit rebrand created for a SCAD Graphic Design class, reimagining Merlin’s Magic Wand through medieval-inspired typography, simplified logo design, and immersive branded experiences.

From Marc Davis and Mary Blair to Storyland Studios and Disney Imagineering, this post explores how storytelling, immersive design, and real-world Disney experience have shaped my creative path and where I see myself heading next.

Legend and Imagineer Tony Baxter started his journey in outdoor foods at Disneyland, much like a handful of Disney College Program participants today. He offers advice to everyone starting their careers with Disney and shares his own personal experiences.

Inspired by the futuristic spirit of Tomorrowland and the innovative design of Spaceship Earth, I set out to create a modular system of architectural models that felt immersive and cohesive. Each piece was built from hand-cut triangular units, designed to connect and expand into imaginative structures that could exist in a larger story world. The project became an exploration of how architecture can transport people into another place and time, blending creativity with functionality.